Marketing Trendz
The How-to Guide to Productive Marketing and Retailing

Published bi-monthly, Marketing Trendz shows you how to turn demographic trends, consumer research and others’ experiences into marketing opportunities for your center. In every issue, you will get the latest retail trends, mall positioning strategies, advertising case studies, insights of marketing experts – and much, much, more! Marketing Trendz is the perfect companion to Tactics Magazine, the global retail real estate news source.

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Current Edition
Marketing Trendz Magazine Pandemic Rebound? First Start with a Clean Slate: St. George's freshened up its brand before reconnecting with shoppers whose habits COVID altered.
Previous Editions
Marketing Trendz Magazine Willowbrook Unveils its Technicolor Dream World: The center debuted a participatory campaign to liven up its customers’ spring.
Marketing Trendz Magazine Good Fortune & Blooming Bliss: Temple Mall's latest campaign points to a future in which tradition and technology blend seamlessly.
Marketing Trendz Magazine The Real Deal: intu Milton Keynes uses direct messaging and social tagging to ask shoppers to wear a face covering.
Marketing Trendz Magazine A Dynamic Duo: Navigating the changing retail environment, CapitaLand launches eCapitaMall and eCapita3Eats to increase its bricks-and-clicks sales while enhancing service to always-connected shoppers.
Marketing Trendz Magazine Tik to the Tok: Pulse Advertising and MAC Cosmetics target Gen Z, channel the hashtag challenge, and diversify influencer marketing.
Marketing Trendz Magazine Power Positive: Selfridges’ first advertising campaign of 2020 focused on a simple concept and strong creative content execution to lift customers’ spirits.
Marketing Trendz Magazine Westfield Bondi Junction Celebrates Living Outside In: The Australian shopping center teamed up with a visual artist to fashion forest floor displays.
Marketing Trendz Magazine Sylvia Park Reveals Its Core Values: The New Zealand center peeled back the layers to convey its focus on fashion.
Marketing Trendz Magazine Experience the Evolution of the "Meet You There" Moment: Cadillac Fairview establishes a new brand signature.
Marketing Trendz Magazine Homing in on the 3 Ds: Design, Décor, & DIY. Expanding the definition of home, Rhodes Waterside targets the “glocal” demographic.
Marketing Trendz Magazine Towering over the Competition: The property and marketing evolution of Aventura Mall is an ode to culture, style, and taste.
Marketing Trendz Magazine The Big Switch: Westfield’s autumn campaign features real women in real life stepping from “mom time” to some well-deserved “me time.”
Marketing Trendz Magazine The Gift of Gab: Telling a story through style, Canal Walk Shopping Centre stays local.
Marketing Trendz Magazine Touch. Try. Buy.: Stylizing the fails and faults of online shopping, Simon promises the perfect fit at its brick-and-mortar stores.
Marketing Trendz Magazine A Matter of Style: Together, Yorkdale Shopping Centre and FashionCAN rack up fashion brands and sales.
Marketing Trendz Magazine Cadillac Fairview Says Hello to Spring: Canadian developer offers shoppers both high-tech and high-touch experiences in national campaign.
Marketing Trendz Magazine Shopping Gets Steamy at Square One: Mall shows off luxe lifestyle and latest lift with leading #RelationshipGoals.
Marketing Trendz Magazine JLL Retail puts the human experience at the heart of its shopping center marketing strategy.
Marketing Trendz Magazine Manchester Arndale brings Spring/Summer 2016 street style to life with its "MAde for Me" fashion commercial.
Marketing Trendz Magazine Enough with the search for a deeper meaning of life through fashion; Bayview village gets real...playful.