For more than 30 years, we’ve been the go-to resource for shopping center marketing professionals, providing products, services and information to the industry right across the globe.
You first came to know us as the leading suppliers of personalized promotional products for shopping centers through our Mall Media Kids division. Launched in 1980, it has built a reputation for high-quality giveaways ranging from Holiday Activity Pads and Interactive Christmas Coloring Storybooks to Biodegradable Halloween Trick-or-Treat Bags and Easter Bunny Ears.
Just 12 years later, through our interaction and conversations with customers across North America, it became clear that there was a void in the industry for marketing directors looking for creative ideas that could help them develop and implement strategies to enhance the shopper experience at their properties, support permanent and temporary tenants, drive traffic and ultimately increase productivity. That’s why we launched Tactics Magazine in 1992.
Soon after that, we expanded on the concept of a shopping center marketing-focused publication. We introduced Marketing Trendz just five years later, this time to offer in-depth reviews of advertising campaigns, how-to articles, technology updates and insights from industry experts via contributed columns. Our Shopping Centre Weekly online newsletter came next to connect industry professionals and deliver up-to-the-minute news.
Through all of these endeavors, as well as our ongoing partnerships with ICSC (the International Council of Shopping Centers), we have extended our reach from North America to Australia, New Zealand, Europe, South Africa and, more recently, Asia. We’ve also ventured into digitally enhanced publications and promotional products delivered online, providing unparalleled service to our readers and industry suppliers interested in connecting with industry decision-makers.